What are people running on the Xerox DocuColor iGen3 ?

First and foremost, thanks to everyone at OutPut Links. They posted our release about this site and we had a nice spike in traffic. They do a great job of outlining industry news and trends- it's a site worth your bookmark and time.

On to the Xerox DocuColor iGen3 at hand. We've been hearing about three major areas of business products and developments from users of the iGen3.

1. On-Demand, Online ordering

The idea that you can create customized pieces in small batches has taken off. The reach of the Internet has allowed commercial printers to dramatically increase their customer base. The flip-side is that pricing has become increasingly competitive on the Internet and margins with print runs on digital copiers should always be closely watched.

2. Book Production

The Xerox iGen3 was built to compete with the offset press. The move to digital printing is a slow erosion of the plate-based offset system as custom or electronic publishing has exploded. It's fascinating to watch the number of printers offering book production services.

3. Insert Advertising

As companies search for new ways to cross sell their product and cut through the advertising clutter, the inclusion of personally addressed, direct mail pieces has seemed a great alternative. Look for signs of variable data printing, the next time you open a credit card statement. If you're looking for a Xerox iGen3, we hope you'll consider JJ Bender.