Xerox: More than Just Digital Duplicators?

It seems that Xerox is looking to take over the entire office, not just the digital duplicating end through products like the Xerox iGen3. On Friday, Xerox rolled out two new content management software products, the DocuSHare CPX and DocuShare 5.0. The software is designed to help corporations manage financials, streamline IT support, and improve compliance with government standards. (The complete Xerox press release is available here.)

Content management software is an exploding business and the power to establish brand and customer loyalty is a powerful motivator for Xerox.

Just like Microsoft, Xerox is looking to cross-sell its office products, creating a line of content management software to compliment its traditional copier business. In addition, Xerox is moving towards a wireless, networked office by making DocuShare a completely online platform. With variable data printing possible on the Xerox 6060 and Xerox 2060, are we that far off from customer relationship software that can be synched to the Fiery or CREO controller on your digital duplicator. That's the future of commercial print shops- being able to seamlessly integrate customer purchasing habits with promotional materials to create highly targeted, custom marketing pieces. And doing all of that, without ever needing operator intervention.

Xerox already has scanning software that allows users to take hardcopy documents into digital documents via its FreeFlow SMARTsend technology.

The new content management software is expected to be available in April. If you're looking for digital duplicators or wondering about the future of the graphics industry, please consider talking to JJ Bender.