The FreeFlow Variable Information Suite and VIPP - Achieve Dynamic Variable Page Output

The FreeFlow Variable Information Suite is a software solution from Xerox that enables you to lend your own personal touch, in the form of content, to marketing materials and transactional documents. This personalization can be accomplished while maintaining the productivity and profitability of your workflow. One of the several benefits of this software is that it can convert variable images and data into variable documents of high value at production speeds. This FreeFlow product utilizes Variable-data Intelligent PostScript Printware for optimum effectiveness.

Variable-data Intelligent PostScript Printware, or VIPP, is a PostScript-based page description language created by Xerox and used by a wide range of software. VIPP languages are of two types:

A) VIPP SE: Though it still needs pre-composition, it includes VIPP caching commands that facilitate printing of recurring images in an effective manner.

B) VIPP PRO: It separates the static components of a task from the variable ones; avoiding the need for pre-composition and optimizing speed. Only the data is sent through the network while dynamic composing of the job is carried out at the RIP. As files sizes are always small, the result is unparalleled variable print functioning which, in turn saves network bandwidth and total print time.