Xerox iGen3 & Variable Data Printing

The challenge for owners of a Xerox iGen3 or Xerox 6060 is how to take advantage of the power offered by a high volume, digital copier in reaching out to potential print clients. The goals are two-fold, discover cost savings and drive revenue growth.
George Linkletter, a columnist for Output Links, addressed an innovative new process earlier this year in a piece on customer communication that can be found here. Linkletter writes about all-in-one pieces, in which a direct mail piece is also the envelope. The fully customizable product is a solid example of the power of variable data printing. With the color envelope, commercial printers can offer a cost effective and unique product to customers.
The key to selling variable data printing is to create distinct products that show clear savings to clients and are eye catching. Take advantage of the power of high speed, color digital duplicators with quicker turnaround and a higher level of individualized service.
If you're considering a Xerox iGen3 or need advice on variable data printing, please consider talking to JJ Bender.

Xerox Profits Rise

Xerox profit's rose last quarter, thanks to a one-time tax-related gain and improved profits on digital color equipment and the toner that the Xerox iGen3 runs on. The full breakdown of the numbers is available here.
The real profit engine for Xerox continues to the Xerox 6060 and Xerox iGen3, as commercial printers need the color and black ink that Xerox supplies. The sales of supplies and parts is being supported now by Xerox service and consulting offerings, as customers are looking for complete solutions.
If you're considering the purchase of a Xerox iGen3 or even leasing a digital copier, please consider talking to JJ Bender.

Digital Copier Lease Calculator

If you're looking for a ballpark estimate of what your copier lease might cost, a great place to start is a lease calculator.
The link above takes you to a calculator that will let you figure out your approximate monthly payments based on interest rate and the amounts involved. It lets you factor how many payments you want to make, what the residual amount will be, and the interest rate on your equipment lease. More importantly this lets you know the class of copier you can afford to lease.
You should always have an idea of the costs of a given copier lease because then you can budget accordingly and assess the numbers offered to you by an equipment leasing broker. It's important to be able to assess your expected revenue according to print runs in relation to your costs.
If you're considering a copier lease, please consider JJ Bender.