Xerox iGen3's SmartPress Technology

Xerox iGen3's SmartPress Technology can give you cost-effective and creative printing solutions that you would never have thought were possible. With this innovative technology, changes can be made to the ink and imaging for each sheet that passes through the press. You can now mix stocks in a single press run without a drop in productivity. It does not matter if each page has different graphics, text or pictures.

The Xerox iGen3 has intelligence and engineering built into it that delivers novel levels of productivity and quality. This is the Xerox iGen3's SmartPress technology and with it, the iGen3 can achieve short-run, fast-turnaround on-demand printing at never-before achievable speed and economics.

With SmartPress Imaging, one can enjoy consistent, accurate color, and precise registration at unprecedented speeds.
SmartSize Imaging ensures that there is automatic generation of maximum throughput. The rates however vary depending on paper size and range from 120 ipm for 7'' x 7'' (178 x 178 mm) to 40 ipm for 14.33'' x 20.5'' (364 x 521 mm).

SmartPress Paper Handling guarantees productivity, dependability, and increased output of saleable sheets.

With SmartPress Sentry, you get maximum uptime and absolutely hassle free operation.

If you would like to know more about the Xerox SmartPress Technology, or are interested in leasing a Xerox iGen3, you can contact JJ Bender.

Variable Information Printing and the Xerox iGen3

All direct mailing houses depend on finding innovative ways to improve the response rate. Every corporation needs to create a unique marketing piece in order to motivate customers to action.

In this weeks On Demand Journal, Tom Wetjen has a great article that discusses the ways in which variable information printing can change your response rates and profits margins whether you're running a Xerox 6060 or Xerox iGen3.

Wetjen discusses a printer who experimented with flipbooks on a Xerox DocuColor 8000, and had an eye popping 50 percent response rate. The key to getting in front of customers and staying in front of them is through unique and lasting marketing pieces.

If you want more information on variable data printing or digital production presses, please consider JJ Bender.