Color is the New Black and White

Color copiers are the new black and white copiers. Just as the industry saw a revolution only two decades ago, a paradigm shift to color is occurring. According to estimates release by Xerox, only three percent of all copies produced are color copies- that number is expected to triple to 10 percent in the next four years. And that means big business, to the tune of $22 billion.

At a convention in San Francisco recently, Xerox CEO Anne Mulcahy stated, ''Color is no longer a nice to have. It's a smarter, more effective way to communicate.''

We couldn't have said it better ourselves. With color copiers becoming an affordable alternative and the rapid introduction of new technology, recently released equipment is more accessible than ever. The price of the Xerox 2060 & Xerox 6060 is plummeting faster than the stock market. Color copiers remain the better investment. For mor information on color copying, please visit us at JJ Bender.

Color Copiers by the Numbers

Back in the day we had paint by numbers; today we have the color copier industry by the numbers. We thought we would share some relevant facts and figures that we have run across with regard to the size and scope of the color copier market.

An estimated 90 million color copies are made every year, out of 3 trillion pages printed annually.

I.T. Strategies has predicted that annual worldwide spending on digital color output will reach $50 billion (that figure includes businesses and consumers).

Xerox and Fuji Xerox are spending nearly $1 billion per year on digital color research and development, fully 2/3 of its R & D budget.

The most relevant numbers for your business:

Color copies generate approximately 5 times the revenue of black and white copies (which would you rather sell?)

According to Xerox, color copies are 80 percent more likely to sell than black and white copies

We know it's not just about the numbers; but if you want color copies with more than just primary colors, please consider JJ Bender for your color copier needs.