Color copiers as promotional tools

The strength of color copiers is that the end product often sells itself. The quality and precision of copies produced in a Xerox 2060, is something that customers will recognize and ask for. But, did you ever stop and think about your own promotional materials. Why not produce them on the very equipment that you are trying to convince a client to use? It's effective to leave a high quality brochure with a potential customer and be able to tell them it was printed in your shop on your equipment.

Dan Antonelli has a strong piece about his experiences with self promotion and using a color copier at signcraft.com. In his article, he'll walk through what's important to consider in a brochure and how to tie it back to the equipment in your store. Antonelli stress personalization and a small inital copy run to be make sure that your marketing materials are both interesting and timely. The beauty is you can always make more.

If you're considering a color copier, we'd ask you to look at what JJ Bender can offer you. We can probably teach you a bit about promotion through the Bender Marketing Group, the latest addition to the Bender Family of Companies.

Xerox CenterWare Web Software

Xerox CenterWare Web is novel, web-browser based software technology that can be downloaded for free. It administers, installs, configures, observes, and reports on multi-function devices and networked printers in the enterprise whoever be the manufacturer.

Here are some noteworthy features of the Xerox CenterWare Web Software:

Authorized personnel can perform all these functions via a Web browser: configure devices, fix problems, track print usage, modify settings and confirm device status.

Its group-based management function helps it to control several printers as though they were one.

Alerts on any printer problems. Excellent device status management.

Finds a suitable usage format for your organization's devices by monitoring device usage over a time period.

Unapproved changes are prevented by leveraging Windows 2000 and/or NT4 indigenous security.

Xerox CentreWare Web's SMart eSolutions' feature makes ownership and administration of Xerox equipment easy using Meter assistant and Supplies Assistant tools.

With CenterWare Web's intuitive user interface, even the use of advanced features is hassle-free.

For buying or leasing of a Xerox copier/printer, you can consider JJ Bender.