The tradition of digital printing
With more than 25 years in the copier industry, we know that the more things change- the more they stay the same.
We'd like to point you to a great article by Barbara Pellow about the changing demographics in the graphics industry that she penned for the On Demand Journal.
Pellow touches on how copy shops and commercial printers have had to adjust their business in a changing landscape. However, she notes that the best businesses are able to incorporate the best elements of tradition to create a more attractive product for consumers.
The moral of Pellow's story and perhaps a guiding force in the copier industry is to incorporate change at a reasonable pace to ensure you don't lose your identity, while you continue to offer your customers the latest features such as variable data printing.
If you care to remember how it used to be or are looking for the latest equipment, please consider JJ Bender.
We'd like to point you to a great article by Barbara Pellow about the changing demographics in the graphics industry that she penned for the On Demand Journal.
Pellow touches on how copy shops and commercial printers have had to adjust their business in a changing landscape. However, she notes that the best businesses are able to incorporate the best elements of tradition to create a more attractive product for consumers.
The moral of Pellow's story and perhaps a guiding force in the copier industry is to incorporate change at a reasonable pace to ensure you don't lose your identity, while you continue to offer your customers the latest features such as variable data printing.
If you care to remember how it used to be or are looking for the latest equipment, please consider JJ Bender.
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