Variable Data Printing: Winning Customers with 1 to 1 Marketing

Variable Data Printing. Three little words that are changing the graphics industry. Color digital printing is not just a luxury for many commercial printers- it’s a necessity. Customer

1 to 1 marketing

“Me. Me. Me. I. I. I. Now.Now.Now,” laments Captain James Hook (played by Dustin Hoffman) in the film Hook. He is mocking Peter Pan’s son and the impatient nature of all children. For him it’s that constant nagging and selfishness that are maddening. You might just have the same problem with your customers. They’re not children. But they are selfish and they are likely constantly asking for more services- that’s how they stay in business. But, if you want to stay in business, you better give them what they want and be ready to anticipate their next wishes.

A little help is available for you in a recent article by Mike Wesner. He walks you through the basics of a 1-to-1 marketing campaign. It’s important to have a grasp of marketing techniques. It will help you sell variable data printing to customers. More variable data means more color copies. More color copies means a greater profit margin for you. Now, you’re starting to get the picture. If you’re looking for advice on variable data printing or equipment capable of meeting your needs, please consider JJ Bender.