Variable Information Printing and the Xerox iGen3
All direct mailing houses depend on finding innovative ways to improve the response rate. Every corporation needs to create a unique marketing piece in order to motivate customers to action.
In this weeks On Demand Journal, Tom Wetjen has a great article that discusses the ways in which variable information printing can change your response rates and profits margins whether you're running a Xerox 6060 or Xerox iGen3.
Wetjen discusses a printer who experimented with flipbooks on a Xerox DocuColor 8000, and had an eye popping 50 percent response rate. The key to getting in front of customers and staying in front of them is through unique and lasting marketing pieces.
If you want more information on variable data printing or digital production presses, please consider JJ Bender.
In this weeks On Demand Journal, Tom Wetjen has a great article that discusses the ways in which variable information printing can change your response rates and profits margins whether you're running a Xerox 6060 or Xerox iGen3.
Wetjen discusses a printer who experimented with flipbooks on a Xerox DocuColor 8000, and had an eye popping 50 percent response rate. The key to getting in front of customers and staying in front of them is through unique and lasting marketing pieces.
If you want more information on variable data printing or digital production presses, please consider JJ Bender.
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