Color copiers as promotional tools

The strength of color copiers is that the end product often sells itself. The quality and precision of copies produced in a Xerox 2060, is something that customers will recognize and ask for. But, did you ever stop and think about your own promotional materials. Why not produce them on the very equipment that you are trying to convince a client to use? It's effective to leave a high quality brochure with a potential customer and be able to tell them it was printed in your shop on your equipment.

Dan Antonelli has a strong piece about his experiences with self promotion and using a color copier at signcraft.com. In his article, he'll walk through what's important to consider in a brochure and how to tie it back to the equipment in your store. Antonelli stress personalization and a small inital copy run to be make sure that your marketing materials are both interesting and timely. The beauty is you can always make more.

If you're considering a color copier, we'd ask you to look at what JJ Bender can offer you. We can probably teach you a bit about promotion through the Bender Marketing Group, the latest addition to the Bender Family of Companies.