The Importance of Being Regular With Variable Data Printing

The life of a commercial printer is filled with uncertainty. When are you going to run the next job on your Xerox 6060, which still has 45 months left on the lease? Who needs a big print run for their political campaign or a new version of glossy menus?

Variable Data Printing offers the possibility for establishing a more regular clientele and steadier workflow. Marketing pieces that are part of an established campaign can give you a predictable timeline for print jobs.

Moreover, direct mailing and newsletters that have been personalized through variable data printing are repeatable. Customers are more likely to bring return business if they are satisfied with the initial run. Often, you can contract for several print jobs at a single time by offering a discount based on bulk.

If you're looking into digital color equipment or want more variable data advice, consider talking to us at JJ Bender.