Variable Data Printing Primer

If you are not selling variable data printing, you are missing out on a potential goldmine. The introduction of digital color copiers has led to independent copy shops and commercial printers being able to offer variable data printing to customers.

If you have a Xerox 2060 or Canon CLC5000, you should consider the revenue stream of variable data printing. If you're asking what is variable data printing, it's the ability to create customized print pieces to individual customers within a larger print run (ie. including a customer's first name or consumer profile in the given postcard or direct mailer).

Variable Data Printing allows you to offer additional customer service or added value to current clients. It also can generate an additional return on investment by customizing a campaign according to customer's preferences.

If you're looking for advice on providing variable data printing or need a digital color copier, please consider JJ Bender.