Choosing the right copier

Choosing the right copier can be the difference between running a successful business and joining the ranks of new companies which fail to celebrate their second anniversary. It's the single largest piece of equipment you'll purchase or lease. You want to make sure the cost is justified by the number of clicks you will run through the machine in a given month. Moreover, improper equipment can lead to losing out on jobs you should have won. Before you select a copier for your shop, keep the following in mind:

What jobs will you be using the copier for?
Break down the percentages of business you expect to do with regard to marketing pieces and commercial work (ie. brochures, posters, or postcards).

How much space do you have available?

What is the volume that you expect to do on a copier, in your lowest month and highest month?

What percentage of your business will be in color and what will be in black and white?

Finally, what is your budget?

Ultimately, let your business dictate the copier you need. Don't try and model your business around the copier you have purchased. For sound advice and a trusted partner, consider JJ Bender for your copier needs.

Branding & Copiers

Branding isn't just for cowboys any more. The buzzword of the advertising industry for the past decade is an important idea to keep in mind as you try and establish new customer relationships and improve on existing networks.

Xerox settled on a rocketship as the new symbol for its color copier business. The cartoon, jet-propelled engine is meant to invoke ideas of progress and speed as well as capture the imagination of a generation that know what it means to go to the moon. With sales of the Xerox 6060 and iGen 3 skyrocketing, it's no wonder Xerox chose a rocket.

We here at JJ Bender have been giving out bagels from H & H Bagels in New York City for over a decade. It's a slice of New York that many people have never had the chance to try. And since food is the fastest way to our heart; we figured it would go a long way towards establishing good partnerships. We've never had a batch sent back, although, we have had a few dozen sequestered at Customs.

See, now that we got you thinking about JJ Bender, feel free to visit us online. Tell us you came by from the Blog, we might just send you some bagels. You'll have to get your own coffee- it keeps ruining the envelopes.