The Cost Savings Side of Variable Data Printing

Henry Ford figured out fairly early on that an assembly line approach to producing cars could improve his revenue and cut down on production time.

Hundreds of years later, variable data printing might just have the same effect on the graphics industry; bringing about the automation of commercial print shops and driving margins higher.

All deals come down to price and variable data printing might be the difference between losing and winning a deal.

Variable Data Printing allows printers to automate the page creation process by providing content that is set and pages that are already built. It can eliminate a lot of operator error and therefore associated time and costs. The automation of the production cycle will lead to results that can be easily duplicated.

So the next time, you're considering variable data printing or even discussing the possibility with a customer, you can talk beyond the obvious selling point of personalization. You can discuss the very real potential for cost and time savings.

If you want more information on variable data printing or need digital production equipment, please consider JJ Bender.

Offering Color Copies Online

For those looking to offer variable data printing or even just bulk color or black-and-white copies online, it's important to tout the capability of the equipment you are running.

If you have a Xerox iGen 3 or even a Xerox DocuColor 6060, you should stress the ability of your shop to meet the demands of your customers. With glossy examples and a competitive pricing structure, you can create additional revenue for your business by offering copies online.

In addition, you should personalize your site. Show your shop and the equipment you have. Talk about the people in your company and how you approach your customers. Make it a unique experience for your clientele and they'll continue to use your services.

If you're looking for high volume, digital production equipment to help you offer color copies online or need advice, please consider JJ Bender.