Copy Shop TipsJJ BENDER LLC, purchase, leasing, and rental of used, previously owned, and refurbished Xerox DocuTech, DocuPrint, DocuColor and other high volume copiers and laser printers.tag:blogger.com,1999:blog-380497922007-01-17T01:44:46ZBlogger
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trueJJ Bender2006-12-28T19:23:00-08:002006-12-29T03:23:53Z2006-12-29T03:23:53Ztag:blogger.com,1999:blog-38049792.post-116736263371953726The Importance of Being Regular With Variable Data PrintingThe life of a commercial printer is filled with uncertainty. When are you going to run the next job on your Xerox 6060, which still has 45 months left on the lease? Who needs a big print run for their political campaign or a new version of glossy menus?
Variable Data Printing offers the possibility for establishing a more regular clientele and steadier workflow. Marketing pieces that are part offalseJJ Bender2006-12-21T20:14:00-08:002006-12-22T04:15:00Z2006-12-22T04:15:00Ztag:blogger.com,1999:blog-38049792.post-116676090087306447The Cost Savings Side of Variable Data PrintingHenry Ford figured out fairly early on that an assembly line approach to producing cars could improve his revenue and cut down on production time.
Hundreds of years later, variable data printing might just have the same effect on the graphics industry; bringing about the automation of commercial print shops and driving margins higher.
All deals come down to price and variable data printing mightfalseJJ Bender2006-12-21T20:12:00-08:002006-12-22T04:13:40Z2006-12-22T04:13:40Ztag:blogger.com,1999:blog-38049792.post-116676082061136740Offering Color Copies OnlineFor those looking to offer variable data printing or even just bulk color or black-and-white copies online, it's important to tout the capability of the equipment you are running.
If you have a Xerox iGen 3 or even a Xerox DocuColor 6060, you should stress the ability of your shop to meet the demands of your customers. With glossy examples and a competitive pricing structure, you can createfalseJJ Bender2006-12-18T22:26:00-08:002006-12-19T06:27:06Z2006-12-19T06:27:06Ztag:blogger.com,1999:blog-38049792.post-116650962643732439Variable Data Printing PrimerIf you are not selling variable data printing, you are missing out on a potential goldmine. The introduction of digital color copiers has led to independent copy shops and commercial printers being able to offer variable data printing to customers.
If you have a Xerox 2060 or Canon CLC5000, you should consider the revenue stream of variable data printing. If you're asking what is variable datafalseJJ Bender2006-12-18T22:24:00-08:002006-12-19T06:25:40Z2006-12-19T06:25:40Ztag:blogger.com,1999:blog-38049792.post-116650954094394393Copier Shop TrainingIf your employees are your most valuable resource, then you need to think about the best ways to utilize their talents and skills. Often, in small copy and print shops, employees have to wear a lot of hats. The best way to make sure those hats fit, is to invest in training. So, wehther that is copier technician training, copier sales training, or management training; consider a subscription tofalseJJ Bender2006-12-18T03:45:00-08:002006-12-18T11:46:32Z2006-12-18T11:46:32Ztag:blogger.com,1999:blog-38049792.post-116644239222200200Life is About OptionsLife is about options. How you use your Xerox copier or Ricoh Copier or Canon equipment is the first option you might have.
Why not give your customers all the options they want? If you walk your clients through the technology that you use; they might just have a stronger sense of ownership in the process and a better idea of what they want when they come to you with their next project. If yourfalseJJ Bender2006-12-18T03:44:00-08:002006-12-18T11:45:39Z2006-12-18T11:45:39Ztag:blogger.com,1999:blog-38049792.post-116644233931611062The Power of NetworkingJust as human beings use networking to get ahead or find a new job, copiers just want to do the same thing.
Today's copier is akin to Deep Blue, the chess-playing supercomputer, in that is capable of making millions of decisions in moments. The networking of copiers has helped to increase productivity and improved work flow. If you don't have a laptop already, consider it a shrewdfalseJJ Bender2006-12-16T02:58:00-08:002006-12-16T11:00:23Z2006-12-16T11:00:03Ztag:blogger.com,1999:blog-38049792.post-116626680357384678Features of a Digital CopierJust like the customization options on your brand new car; each digital copier has a wealth of possibilities to attach. In this case, however, some of the attachments (like air conditioning) are not only nice to have; they're a necessity.
Feeders
The automatic feeder lets you enter in your copy selection and walk away. Like additional paper trays, it is standard on most high-endfalseJJ Bender2006-12-16T02:56:00-08:002006-12-16T10:58:12Z2006-12-16T10:57:53Ztag:blogger.com,1999:blog-38049792.post-116626667309715587You're not just buying a copierSo, you've found which copier you want, maybe it's the Xerox 2060 or perhaps you decided to go for it and get a Xerox iGen 3. Now, here's a few details to keep in mind and costs which you might not have factored into your decision.
Supplies
Supplies can be expensive. If you're using a lot of supplies, that isn't always a bad thing. In fact, it usually means business is booming. So, look aroundfalseJJ Bender2006-12-15T09:05:00-08:002006-12-15T17:05:56Z2006-12-15T17:05:56Ztag:blogger.com,1999:blog-38049792.post-116620235698893374Choosing the right copier Choosing the right copier can be the difference between running a successful business and joining the ranks of new companies which fail to celebrate their second anniversary. It's the single largest piece of equipment you'll purchase or lease. You want to make sure the cost is justified by the number of clicks you will run through the machine in a given month. Moreover, improper equipment falseJJ Bender2006-12-15T09:04:00-08:002006-12-15T17:05:02Z2006-12-15T17:05:02Ztag:blogger.com,1999:blog-38049792.post-116620230226174071Branding & Copiers Branding isn't just for cowboys any more. The buzzword of the advertising industry for the past decade is an important idea to keep in mind as you try and establish new customer relationships and improve on existing networks. Xerox settled on a rocketship as the new symbol for its color copier business. The cartoon, jet-propelled engine is meant to invoke ideas of progress and speed as wellfalseJJ Bender2006-12-14T18:04:00-08:002006-12-15T02:06:14Z2006-12-15T02:06:14Ztag:blogger.com,1999:blog-38049792.post-116614837458488815Color copiers as promotional toolsThe strength of color copiers is that the end product often sells itself. The quality and precision of copies produced in a Xerox 2060, is something that customers will recognize and ask for. But, did you ever stop and think about your own promotional materials. Why not produce them on the very equipment that you are trying to convince a client to use? It's effective to leave a high qualityfalseJJ Bender2006-12-14T18:03:00-08:002006-12-15T02:04:30Z2006-12-15T02:04:30Ztag:blogger.com,1999:blog-38049792.post-116614827075933994Opening a Copy ShopWe remember what it was like to launch JJ Bender in 1980. There are few things you can be certain of as an entrepreneur, except that starting a new business is expensive. We thought we'd give you a few pointers that should help if you're opening your own print shop or copy shop, or expanding your business.
Look to partnerships
Professional associations and membership groups, think Chamber offalse