JJ Bender Helps Customers Navigate the Redefined Digital Color After Market

Contact: Jonathan Bender, 203.336.4034

Fairfield, CT-February 8, 2005

With the rapid changes in the digital color market in both the price and capabilities of equipment, JJ Bender has decided to institute a short-term rental program.

“The rapid turnover of equipment and technology is astounding. With our short-term rental approach, you can figure out what you need, make the right decision, and not be penalized for it,” said Jeffrey Bender, President of JJ Bender.

With the short-term rental program, companies can match their costs to their expected revenue. Moreover, a three or six-month copier rental is designed with seasonal businesses in mind, allowing them to continually offer the latest technology and products to their customer base.

As the production cycle for new digital equipment has been shortened, the resale market for previously owned machines has drastically changed. The profits at major manufacturers is being driven by digital color equipment encouraging a faster replacement cycle. Consider Konica Minolta, which recently announced that it would stop producing cameras and film in March of 2007 to focus on digital copiers, medical equipment, and liquid crystal displays.

The challenge for the average printer is how to make an investment of potentially hundreds of thousands of dollars profitable while staying ahead of the technology curve. For many the cost of acquisition can be a barrier to entry into producing higher margin, larger print runs.

Therefore the need for flexibility at commercial printers and quick printers has never been greater. Companies are getting locked into technology that is becoming outdated before a lease term expires at the same time that the residual value of equipment is decreasing with newer models becoming widely available.

“We know that companies who are looking at digital equipment are also examining how they will pay for that equipment. We’re here to help them discover the actual value of gear and make sure they can establish a profitable business model,” said Bender.

JJ Bender

JJ Bender specializes in Xerox DocuTech Systems and other High Volume Copiers and Laser Printers including the Xerox DocuTech 135, 6100, 6135, 6115, 6155, 6180, DocuPrint DP 180, 4135, 4635 and 92C, DocuColor 6060, 2060, 2045, 12, iGen 3, and other high volume copiers including the Heidelberg Digimaster 9110 and Canon Image Runner 110. With over 25 years of experience in the office automation equipment industry, JJ Bender is a market leader in developing creative ways to complete transactions. For more information visit www.jjbender.com or contact JJ Bender via email at mail@jjbender.com or at 203.336.4034.